Sid's Farm introduces double Toned milk in Hyd

Hyderabad: Sid's Farm, a dairy brand based out of Telangana, has introduced double toned A2 buffalo milk in the market, starting with Hyderabad. Competitively priced at Rs 40 per 500ml packet, it is targeted at the calorie-conscious, young children and those who have dietary restrictions.

"Our customers have for long told us that while they love our buffalo milk, it is extremely fat rich and they would love to have a low-fat buffalo milk option for everyday use," Kishore Indukuri, Founder, Sid's Farm said.

"We pay heed to the smallest of suggestions from our customers. So taking note of their needs and our market research, we have introduced the Double Toned variant of A2 Buffalo Milk that our customers can enjoy without worrying too much about the calorie count in their favourite drink. Our market research has given us interesting insights on the type of products that the customers are looking for and this double toned buffalo milk is the first in the line of many product innovations that are poised to be launched," he added. Apart from physical outlets and shops, the new product will also be available for order and home delivery on the company app. The company also has plans to tap in the customer base of leading large format retail outlets across the city to market the product.

Spread over more than 4 acres of land, the company today has a 4,000 sft milk processing facility along with a model dairy farm. The state-of-the-art laboratory conducts on average about 2,000 tests daily to look for any adulteration in milk.

The target consumers of Sid's Farm are ready to pay 14-15 % premium in terms of cost just to have quality product. The milk and milk product based business entity is aiming for 10 per cent of the Hyderabad market by 2025 using quality milk and well researched milk-based products as a healthy alternative.